Mindbody • 10th February 2021

How Grit, Grassroots Marketing, and a Gumby Costume Made Kika Stretch Studios a Success

As most entrepreneurial endeavors start, Kika Wise saw a gap in the fitness market: stretching. This story is about how she turned one small studio into a 14-location franchise in just 10 years.

Mindbody • 16th September 2021

The Power of Pivot: How PYC Turned the Unexpected Into Something Extraordinary

2020 was a year of pivots for just about everyone. Plans changed, and business models shifted. But for PYC co-founder Pauline Caballero, pivoting was nothing new. Here's why.

Mindbody • 16th September 2021

How Passion, Perseverance and Ingenuity Set WundaBar Apart in a Crowded Industry

Pilates started as something Amy Jordan squeezed into her busy schedule. Two years after her first class, it became her passion. She traded stilettos for ToeSox and opened her soon-to-be nationwide franchise and on-demand studio.

Mindbody • 16th September 2021

How Peaceful Peacock Used Promoted Intro Offers to Re-Open and Reach New Heights

After losing a bet, Peaceful Peacock founder Katie Donzanti found herself in an unexpected place: yoga class. Ten years later, she left a lucrative marketing career to follow her passion and purpose.

Mindbody • 15th March 2021

Lessons From bodē nyc: How to Build a Six-Figure Client Base

Co-founded by Jen Lobo and Donna Rubin, bodē boasts three fabulous Manhattan studios. But it started in a modest Midtown loft. This is the story of how Lobo and Rubin grew a six-figure hot yoga empire.

Mindbody • 5th February 2021

How Physique 57 Found a Way to Foster Growth During the Pandemic

In the wake of COVID-19, the Physique 57 team knew one thing for sure: they wanted to offer clients the same experience at home as in the studio. This is how they achieved that goal—and more.

Mindbody • 16th September 2021

The Key to International Growth With Special Strong

Daniel Stein and his wife co-founded Special Strong to help athletes with learning disabilities find and cultivate their strength. Since opening, the business has grown in great strides. Here’s how.

Mindbody • 5th February 2021

An Unlikely Business Model: How Modo Yoga Grew Organically

Gurus spout strategies to "earn six figures fast" and "double members.." But Modo Yoga takes its own approach: slow and steady paired with a passion. Here's how the studio carved its own path to success.

Mindbody • 16th September 2021

Why MuscleRx Switched From Acuity and Zoho To Mindbody

Behind every ultra-flexible athlete is a mobility specialist. That’s where MuscleRx comes in. As a niche fitness studio, MuscleRx helps people reprogram muscle memory patterns for long-term pain relief.

SLO Life Magazine • 9th December 2020

The Shady Side of Sunscreen

While SPF-conscious consumers today are buying and applying more sunscreen than ever before, industry testing and regulations have made little progress since the '70s. So, should you think twice before lathering up?

SLO Life Magazine • 9th December 2020

Under the Weather? There's a Yoga Pose for That

Practicing certain yoga poses can relieve the side effects of stressful days, restless nights, and other aches. This month's health column leans into the health benefits of asana.

SLO Life Magazine • 9th December 2020

Bad Night's Sleep? Blue Light May Be To Blame

Feeling sleepy? Screen addiction might be why. The more time we spend staring at screens, the more havoc blue light wreaks on our sleep cycles. This month's column looks at why—and how to ease the strain.

SLO Life Magazine • 9th December 2020

Heavy Metals: Hidden Health Hazard or Overhyped Concern?

The wellness industry talks about 'cleansing heavy metals.' But are heavy metals a legit health hazard—or an overhyped concern? This month's column explores the risks and myths of heavy metals.

SLO Life Magazine • 9th December 2020

Activated Charcoal: Real-Deal Detox or Phony Wellness Fad?

Activated charcoal: it's in vitamins, toothpaste, and even body wash. The question begs: Is it actually healthy? This month's column reveals the truth behind activated charcoal supplements.

Sisu Magazine • 9th December 2020

Dream or Delusion: The Truth Travel Influencers Don’t Tell

A new wave of remote workers are traveling to exotic locations to escape the 9-5 grind—but is the location-independent lifestyle really all it’s cracked up to be? This feature was printed in Issue 5: Black + White.

Peacock Journal • 3rd August 2017

Unmoored: A Short Story

What is beauty? Is there beauty in heartbreak and moments between? This short fiction piece is published as part of Peacock Journal's 'Beauty First' project, exploring the effect of beauty on the world.

HubSpot • 9th December 2020

4 Mindset Hacks To Win More Sales

Copywriting combines psychology, strategy, and creativity to turn readers into buyers. The principles are simple and reusable. This guest blog shares how salespeople can apply those principles to close more deals.

Catherine Guidry Photography • 27th February 2020

Podcast Interview: The Secret to Converting Clients

Photographer Catherine Guidry invited me to talk about website copywriting on her podcast. We discuss why copy is important, four must-have website pages, common copywriting mistakes, and more.

1Password • 22nd December 2022

How the Shift To Remote Work Has Impacted Business Security

As we emerge from pandemic-induced shutdowns, many businesses are settling into new ways of working. These tips help organizations maintain business security in an evolving environment.

Mindbody • 9th December 2020

3 Ways Dynamic Pricing Can Boost Your Business

Demand for fitness classes can change frequently and for a variety of reasons: time of day, the day of the week, seasonal behaviors, and even weather conditions. With dynamic pricing in the Mindbody app, studios can fill empty seats and attract new customers with flexible pricing.

Mindbody • 9th December 2020

Getting Active in the Community: FITT-RX

Two personal trainers bump into each other at their local gym and the rest is history. Catch their story on the Mindbody blog.

Makosi • 22nd December 2020

The Future of Workforce Strategy: How On-Demand Audit Teams Increase Profitability by 15 Percent

The not-so-secret strategy that can increase an audit firm’s profitability by 15 percent? On-demand talent. Discover how a variable workforce can fill skills gaps, increase productivity, and boost revenue.

Makosi • 9th December 2020

Resilience in Business: How to Use Change as a Competitive Advantage

The COVID-19 pandemic has presented a choice: collapse under pressure or embrace the opportunity to evolve. As many companies face mass layoffs and organizational failure during this time, others stand strong through the storm. So what separates the survivors?

Makosi • 9th December 2020

Why Today's Public Accounting Firms Need a Virtual Workforce Strategy

With a shrinking talent pool and increased workload, public accounting firms must adapt their workforce strategy to the modern era of work—or risk organizational failure.

Makosi • 9th December 2020

All About That ROI: Why Superstar Workers Are Worth Their Weight in Gold

The competition for today’s top audit talent is fierce. As employment demands in the accounting and audit field continue to outpace the average demand for all other occupations, public accounting firms must adapt and take a virtual-first approach.

Makosi • 9th December 2020

COVID's Impact on the Workplace, and What It Means for Public Accounting Firms

In many ways, the COVID-19 pandemic stopped Earth on its axis. As a result, the way people work is rapidly changing. And many organizations look to temporary workers to fill gaps.

Makosi • 9th December 2020

How Do You Make Audit Sexy Again? A Study on Generational Workplace Motivation

How can today's public accounting firms generate engagement across teams? The cursor points to generational motivations. While many factors shape our values and worldviews, age is a big one.

Savy Agency • 9th December 2020

How to Use Pinterest SEO to Multiply Your Website Traffic

Pinterest isn't just for InstaPot recipes and haircut inspo. It's a unique search engine with over 442 million active users. Is your brand working to engage them?

Savy Agency • 11th November 2020

Then Versus Now: What Brand Positioning Looks Like in the 21st Century

Whether you’re launching or revising your brand, knowing where you stand is the first step. And strategic positioning helps your brand find its footing in a crowded playing field. Discover how a solid brand strategy can help you hit the ground running.

Savy Agency • 4th November 2020

Before Seeking Out a Web Developer, Do This

While drag-and-drop website builders like Wix and Squarespace have gained popularity, they can't hold a flame to the input and expertise of a professional web developer. Here's why.

Savy Agency • 7th October 2020

What Marketing and Advertising Companies Can Expect in a Virtual World

Digital ad spend is up but human attention spans are down. For marketing and advertising companies, this means ads need to be more contextual, intentional, and relevant than ever before.

Savy Agency • 30th September 2020

Taking Your WordPress Site to the Next Level and Why It Matters

Think you don’t need a fancy and functional website? Think again. It’s 2020, and your website is often the first point of contact people have with your brand. Here's how to stand out.

Savy Agency • 23rd September 2020

Is Your Brand Reading the Room? A Guide to Brand Messaging During a Crisis

Does your brand know how to read a room? Or does it awkwardly wait for everyone else to voice their opinion first? In times of change (like 2020), brand communication is more important than ever.

Etna Interactive • 9th December 2020

Link Building vs. Content Marketing in a New Age of SEO

The convergence of link building and content marketing in a new age of Pandas and Penguins is a hot topic among marketers. This “new age of SEO” is largely a result of Google’s search algorithm update.

Etna Interactive • 9th December 2020

Web Marketing Then & Now: The Evolution of Content

Gone are the days when marketers could simply buy media and advertise to mass audiences. Now, it’s all about highly-relevant, strategically search-optimized content.