Copywriting Projects


Two years at MindBody taught me a couple of things: have fun and stay flexible. The in-house creative and UX team tackled a lot of big challenges with a can-do spirit—from defining the MindBody brand voice to launching new products to creating fresh campaign concepts.

Hello MindBody Ad Campaign

We tapped into industry magazines to reach business owners—the ones who keep mags in their waiting and locker rooms. The ad series zeroes in on the before and after. Before MindBody your desk is a mess. With MindBody, it's sleek, serene, and drop-dead gorgeous. I teamed up with a design counterpart to develop the concept, write the copy, and shoot the photos in-house.

Freelance Projects

I spent a few years creating bold brand voices and whip-smart website copy for startups, personal brands, and growing businesses. Below, you'll find a handful of my favorite projects.